The Australian Out-of-Home (OOH) industry today announced its seventh consecutive year of net media revenue growth, posting a 15.8 per cent* overall increase on net media revenue year-on-year, taking the industry’s net media revenue to a record high of $789.5 million, up from $682.1 million* in 2015.
Topping off a third year of double-digit growth, which saw consistent year-on-year increases, quarters one, two, three and four saw growth of 19.1 per cent, 18.2 per cent, 14.8 per cent and 12.5 per cent respectively.
In December, the industry posted a monthly net media revenue of $78.5 million, an increase of 13.2 per cent, completing quarter four with an increase in net media revenue of $241.8 million, up 12.5 per cent year-on-year.
The Digital OOH share of net media revenue also continued to grow in 2016: 36.0 per cent, 37.3 per cent, 38.8 per cent and 40.2 per cent respectively across the four quarters.
“It’s undeniable that OOH is on the rise. According to the CEASA 2016 half-year update, OOH and Online were the only media channels to experience growth, with OOH overtaking revenue spent on regional television advertising.