Outdoor beats both TV and Radio spend

The UAE has been named the top GCC country for advertising spending in the first quarter of 2017 with AED1.5 billion ($410 million.

This figure accounts for 46 percent of the total advertising expenditure across the Gulf region, according to TBWA Worldwide, a global advertising network.

State news agency WAM cited its rankings, saying the UAE was followed in the second place by Saudi Arabia with $220 million, Kuwait with $191 million, Qatar with $70 million, Oman with $35 million and Bahrain with $29 million.

UAE newspaper-based ad placements accounted for the lion’s share of the advertising market with 41 percent, spending AED594 million, WAM added.

Outdoor advertising brought in AED389 million followed by radio placements with AED289 million, TV channels with AED124 million and movie advertising with AED41 million.


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