Infinity – Story behind Middle East’s largest video billboard

Thirty days and 50 people achieved the feat of assembling the Middle East’s largest video billboard on Sheikh Zayed Road in Dubai.

Spanning across 1,600 square metres of digital canvas, the billboard comes close to the world’s biggest digital billboard in Times Square, New York, which spreads across over 25,000 square feet of digital display.

Earlier this year, Arabian Automobiles Company, the flagship company of the AW Rostamani Group and the exclusive dealer for Infiniti in Dubai, Sharjah and the Northern Emirates, unveiled the largest video billboard in the region to present the Q50s Red Sport 400.

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